Marketing

Founded in 1951, the University of International Business and Economics (UIBE) is under the leadership of the Ministry of Education (MOE) in China. Business English, Business Administration, Economics, and Finance are taught in English and offered comprehensively for bachelor’s defree , master’s degree and doctoral degree. Currently, there are more than 2,700 foreign students from about 120 countries and regions studying at UIBE. Besides, it also provides Chinese Language. UIBE will help you grasp Business as well as get you familiar with Chinese Language.

Why choose study this program?

As fitting a variety of different business professionals, marketing professionals a great gap in employment

As one major field of IUPs, which is one of the best international undergraduate programs ( the field of international trade is No.1 in China) , the course of economics is outstanding in China.

Main Courses and credits

Each student must complete 54 credits of courses including 36 compulsory, 18 elective and 8 for a practicum requirement. More majors will be offered as enrollment expands such as Accounting and East Asian Studies (jointly offered with Nagoya University and Soongsil University)

Compulsory Courses	Credits	Elective Courses	Credits
Principles of Management	3	Strategic Management	2
Principles of Marketing	3	Cross-cultural Management	2
Introduction to Financial Accounting	3	Operation Management	2
Corporate Finance	3	Human Resources Management	2
Organizational Behavior	3	Intermediate Microeconomics	3
Business Research	3	Managerial Accounting	2
Consumer Behavior	2	Financial Statement Analysis	2
Global Marketing	2	Investment Analysis	2
Service Marketing	2	Leadership	2
Marketing Channels	2	Chinese Business Law	2
Business to Business Marketing	2	International Business Environment	2
Advertising and Promotion	2	International Trade Practice	3
Data Model and Decision Making	2	International Finance	2
International Corporate Finance	2
Transnational Management	2

Internship and Career Development

UIBE has special apartment to help international student find internship and employ chances in good companies and organizations.

Marketing graduates can engage in market research, marketing planning, advertising planning, market development, marketing management, marketing services and teaching and research, etc.

Thesis

In the fourth year of their study, students must complete a thesis related to their major to meet the graduation requirements. The length of the thesis should be around 8000 words. The thesis is a milestone assessment on the intended level of achievement both in the major and the general learning outcomes by the students. Specifically, students, must demonstrate the ability to apply their learning to complex, unscripted problems in the context of their advanced studies, the mastery of the skills required for their disciplines as well as essential learning outcomes including the breadth and the depth of their knowledge, critical and creative thinking, problem solving, the ability to integrate knowledge and skills and present their work in an appropriate manner.

Diploma Awarded

Bachelor of Administration

Today, UIBE is one of the most sought after academic institutions in China, a place of study for China's most talented students; its prime aim is to equip students not only with professional competency and superior analytical skills, but also independent thinking, excellent multi-lingual communication skills, and a global outlook and awareness.

UIBE was founded in 1951 as the Beijing Institute of Foreign Trade. In 1960 it was designated as a "key university" by the government for its outstanding programs. In May 1997 UIBE was put on the list of "Project 211" universities, a governmental program aimed at turning about 100 Chinese universities into exceptionally high quality academic institutions in the new century. In 2000, UIBE was merged with the China Institute of Finance and consequently reinforced its status as one of the leading academic institutions specializing in the fields of economics, business, insurance, management, finance, law, and international trade.

In December 1989, UIBE became the first university in China to have a Board of Trustees composed of members from the Ministry of Foreign Trade and Economic Cooperation, Bank of China, People's Insurance Company of China, Hong Kong Chamber of Commerce, and several others. Li Lanqing, the former Vice-Premier of the State Council, took the chair for its first session, and Wu Yi, former Vice-Premier of the State Council, chaired the Board for its second session.

The University of International Business and Economics (UIBE), is located in the lovely Chaoyang District, the most international area of Beijing, located in the Northeastern part of China's capital Beijing; a stone's throw to many of Beijing's most revered monuments, easily accessible to all points of the capital thanks to an ultra efficient and comfortable transportation subway network.

Types of accommodation: 

1. On-campus residences

Three buildings are available for international student: Huibin building (#6 building), Huicai bulding (#5 building) and Huide building (#0 building). There are Standard Rooms and Suites which together contain 550 rooms and more than 1200 beds. All the departments are designed and furnished at the standard of 2 or 3 star hotel. Besides, we also provide favorable price and high-standard service to our students.

Huibin House (#6) is a six-floor building with 196 standard rooms and 9 spacious suites. In the middle of each floor there is a public meeting area, a kitchen and public toilets.  Each double-bed room is equipped with fine furniture and modern facilities, including a telephone, a TV set, an air conditioner, a private bathroom and so on. The House also has a computer center, a multifunction hall, a gym, a laundry and a coffee shop. Public kitchens are on each floor. The front desk can help students to fax, photocopy and book tickets. The offices of School of International Education, some classrooms and meeting rooms are also located at this building. At present, the rent for long-term students is RMB 100/day for a standard room and RMB 50/day for a bed.

Double Room

Huicai Apartment (#5), completed in September 2002, has 118 suits. Each apartment has a spacious sitting room, bedroom, kitchen, bathroom and balcony and is furnished with air conditioner, TV, telephone, network. The price for each room is RMB 130/day (RMB 65/bed). On the east wing there are 89 rooms which is equipped the same as Huibin building except the bathroom. The pubic bathroom is set on every floor. The price is RMB 70/day (RMB 35/bed).

Double Room

Huide Apartment (#0), which was put into use in September 2001, has a total of 136 apartments. Each apartment includes a spacious sitting room, double-bed sleeping room, bathroom, kitchen and balcony and is furnished with air conditioner, TV, telephone, network. The building has a laundry and a coffee shop. The front desk can help students to fax, photocopy and book ticket. The rooms in Huide Apartment are the most spacious ones among these three buildings. The rent for long-term students is RMB 130 ~ 140 per day. (RMB 65 to 70/bed)

A deposit of RMB 2000 is required when check-in and will be refunded when students check out.

Bedroom

Living Room

Washing Room

Huibin House (#6)is a six-floor building with 196 standard rooms and 9 spacious suites. In the middle of each floor there is a public meeting area, a kitchen and public toilets.  Each double-bed room is equipped with fine furniture and modern facilities, including a telephone, a TV set, an air conditioner, a private bathroom and so on. The House also has a computer center, a multifunction hall, a gym, a laundry and a coffee shop. Public kitchens are on each floor. The front desk can help students to fax, photocopy and book tickets. The offices of School of International Education, some classrooms and meeting rooms are also located at this building. At present, the rent for long-term students is RMB 100/day for a standard room and RMB 50/day for a bed.

Double Room

2. Off-campus housing

We introduce the following hotels for reference to those who will not live on campus. There are several hotels in the vicinity which offer rooms to students at reduced rates for long-term occupancy.

Huiqiao Hotel, Yinghua Hotel and the Mayor's Home are all standard 2- or 3-star hotels right across the street from the west gate of the University. The rooms (with 2 beds) are all air-conditioned, have 24-hour hot water, and are fully furnished. The daily rent is approximately RMB 320.

Besides the hotels mentioned above, the Huiyuan Apartment and North Star Continental Grand Hotel can also be considered as a possible choice.

3 Steps to Apply to a Chinese University

1.Applicants will need a secondary school or high school certificate. Education should normally consist of a minimum of 12 years of study.

2.Applicants will need to present transcripts from your graduation diploma or certificate, and any graduation exam results (Academic Transcripts).

3.Applicants should have one of the following documents to prove their English proficiency: TOEFL IBT (internet based) test result of at least 86 points - TOEFL computer based) test result of at least 213 points - TOEFL (paper based) test result of at least 550 points - IELTS test result of at least 6.0. Applicants who have studied for at least two years at, or received a degree from an English speaking college or university need to provide us an official letter about the applicant’s English proficiency.

4.Applicants under 18 years old should provide notarial letters. 

1.Photocopy of valid passport
With photo, passport number &expiration date and name included.

2.Passport-sized photo
A passport-sized photo taken recently of the applicant.

3.Graduation certificate of high school
Graduation certificate should be in Chinese or English.If not, it should be translated into Chinese or English and be notarized.

4.Academic transcript of high school

5.Letter of guardian’s guarantee For applicant under 18 years of age
Letter of guarantee The guardian should write out his/her name, nationality, occupation and address (if an organization acts as the guardian, reference to the organization should be made clear).

6.A copy of TOEFL/IELTS or certification from the institution awarding your most recent degree to confirm the language of instruction is English