Multi-media Marketing and Management

LNCU intends to cultivate sustainable talents for current and upcoming media industry. The university offers various advanced facilities such as sports stadium, library, the art gallery and students activity center.

To become a successful manager in the cultural industry, you need to understand the sector – from marketing and management theory to applied specialist skills to utilize in the field. This program is suitable for those working in or seeking to enter into the cultural industry. It is designed to develop your critical and analytical skills and your understanding of the ways in which policy trends, emerging business models and new working practices are combining to reshape the sector.

Learning Outcomes

To grasp the knowledge of economics, marketing and management theory

To have strong practical ability

To have the ability of market research and forecast, planning and execution

To have business negotiation skills

Core Curriculum

Market Investigation and Analysis, Business Etiquette, Sales and Negotiation, Consumer Psychology, Advertising Planning, Cultural Industry Marketing, Network Marketing and Promotion, Electronic Commerce and Network Marketing, Customer relationship management, Marketing Strategy, Practical Eloquence

Future career

You will have many opportunities to go in for theoretical research on cultural industry management, also in the propaganda and cultural system, cultural management organizations

Liaoning Communication University ( LNCU ) is approved by Liaoning Provincial Ministry of Education and Ministry of Education of People’s Republic of China as well. LNCU has north and south two campuses, covers an area of approximately 1,600 acres, and currently 10,024 students are enrolled in LNCU. LNCU is one of the eight communication universities in China.

All applicants must be in good health.

(1) Undergraduate Programs 4 years ( in English Medium): Under the age of 30, a high school graduate or with equivalent qualification of 12-year education background.

(2) Undergraduate Programs 4 years ( in Chinese Medium): HSK level 6 required

(3) Non-degree Chinese Language Course: No prerequisite required.

The following materials have to be prepared, photocopies or fax submissions are accepted, the original documents can be submitted after acceptance of admission.

(1) Application form for Foreigners Wishing to Study in of Liaoning Communication University

(2) The first page and one blank page of the passport

(3) Physical Examination Record for Foreigners

(4) Certificate of highest academic degree obtained and transcript of academic record (In English or in Chinese)

(5)  2-inch color photos

(6) Financial Proof or other warranty to ensure the students can cover all the expenses during their study in China

(7) The above materials should be written in English or in Chinese, or attach a translation in either of the two languages. Relevant forms are available from Chinese Embassies, consulates or LNCU