Marketing

Founded in July 2006, the School of Management dated back to the previous Nanjing Financial and Trade Institute and was among the earliest departments of NAU. It constitutes Business Administration Department, Public Administration Department, Human Resources Management Department and Marketing Department.

There are 1156 full-time undergraduates, 50 teachers and staff members, of which 40 are full-time teachers. Among the teachers, there are 10 professors, 16 associate professors and 23 PhD degree holders (including PhD candidates). Around 200 theses have been published in authoritative journals such as Administrative Management in China, Recent Trends in Economics, Modernization of Management, Soft Science in China, The Development of Human Resources in China. About 10 treatises have come out. The school has also engaged in around 20 national social sciences foundation and provincial research projects, and won more than 10 ministerial and provincial awards.

B.A. Marketing

Objectives: This program fosters high-specialized marketing management talents, who have the knowledge of management, economics, law and marketing and the ability to carry out marketing management works. They are expected to be qualified for marketing and management, teaching and research work in enterprises and institutions, and public departments.

Objects: Four-year Bachelor of Management Degree

Main Courses: Management, Micro-economics, Macro-economics, Management Information System, Financial Management, Marketing, Market Research and Statistics Analysis, Market Estimate, Operational Decision Analysis, Consumer’s Behaviors, Network Marketing, Advertising.

Nanjing Audit University (NAU) is the only financial and economical university bearing the name “audit” in China and it is the birthplace of China’s higher education for auditing. 

NAU is an accounting and auditing focused university with principal disciplines in Economics and Management and supported by disciplines of Law, Language and Literature, Science and Engineering. NAU covers a total area of 147 hectares. The newly built campus is a beautiful example of the Chinese philosophy of heaven and man as one.  The university is composed of 15 schools and departments, with 1,220 faculties and above 22,000 students. NAU has established itself as an educational powerhouse in the fields of finance, economics and auditing; while also excelling in management, law, liberal arts, natural science and engineering fields, offering 26 bachelor degree programs and 1 master degree program.
 

With internationalization as its educational philosophy, the university has established extensive cooperation with audit supervision organizations and institutions of higher learning from a dozen countries including USA, Britain, France and Australia.
 

NAU receives overseas students to study Chinese, Accounting, Auditing, Economics, International Trade and other majors. With its powerful faculty, first-class teaching facilities and rich and flexible programs, NAU extends its warm welcome to students from all over the world.